There are many who think that design relies on a good sense of style. Style is only one element at the end of the design process. There are subjective and objective elements in design, and style is a subjective element that is only one part of the whole work product.
Before that, there are extensive objective elements such as functionality and applicability, price and overall impact which intertwine complexly. The formation of these into a delicate balance is a design in itself.
If one could design simply based on good taste it would be the easiest job imaginable. But in actual fact, there are so many elements necessary before reaching the point where a designer’s style comes into play that covering them all amounts to 90% of the overall workload. However, subjective elements are still necessary; in fact, a good sense of design style is what separates the good from the great.
Communication holds the key to success in the design world. It isn’t an exaggeration to say that two-thirds of a designer’s job is communication.
- The first part of a designer’s job is to find the right people with the right information.
- The second part is the actual work of design.
- The last part is relaying information from the finished product to the right people in the right way.